How to create a custom Opt-In landing page on Kajabi (Step-by-Step Guide)

Creating an opt-in landing page in Kajabi is a simple yet powerful way to capture leads, offer free resources, and grow your email list.

In this guide, I'll walk you through the exact steps to set up a high-converting landing page—without any tech stress! 

Step 1: Access the Landing Page Builder

1. Log into your Kajabi dashboard.

2. Navigate to Website → Landing Pages → New Landing Page.

3. Kajabi will present several template options for different page types (e.g., sales pages, thank-you pages, podcast pages, etc.).

4. Choose an Opt-In Page template to create a lead capture page for your freebie, newsletter, or other signup form.

💡 Tip: If you're unsure, select a simple template that’s easy to customize to match your branding.

Step 2: Customize the Design to Match Your Brand

Once your new landing page opens, you can start customising it:

1. Change the Background Image

   • Click on the background section.
   • In the settings panel, navigate to Background → Upload a New File.
   • Select an image that fits your brand (avoid grainy images or ones with too much detail).

2. Edit the Header & Text

   • If the template includes a placeholder heading (e.g., “Limited Time Only”), you can either edit or delete it.
   • Add a text block to create a new heading if needed.
   • Update the main text with a compelling offer (e.g., “Download Your Free Guide” or “Join Our Exclusive Community!”).

3. Customise the Call-to-Action Button

   • Click on the button and update the text (e.g., “Sign Up Now” or “Get Your Free Ebook”).
   • Adjust the button background color to match your branding.
   • Change the button style to be more prominent if necessary.

Step 3: Add & Link Your Opt-In Form

Your landing page needs a form so visitors can submit their details:

1. Click on the existing form section or add a new one if needed.
2. Under Form Settings, select an existing form or create a new one.
3. Choose what happens after submission:
   • Select a Thank You Page (best practice for a seamless experience).
   • Redirect to another website or a confirmation message.

💡 Tip: You can create a custom Thank You Page in Kajabi under Landing Pages and then link it here.

Step 4: Adjust the Form Layout & Settings

1. Choose the form layout:
   • Inline (name and email side by side)
   • Stacked (form fields listed vertically)
2. Add disclaimer text below the form (e.g., “You can unsubscribe at any time.”).
3. Test different styles to see what looks best for your brand.

Step 5: Finalise & Publish Your Landing Page

1. Set a Custom URL

   • Click on the three-dot menu → Edit Details.
   • Rename the page (e.g., “free-guide” instead of “test-page”).
   • Ensure the URL matches your branding, using dashes between words.

2. Optimize SEO Settings

   • Add a Meta Title & Description to help with search visibility.
   • If you don’t want the page to be indexed by search engines (e.g., for thank-you pages), enable the “Hide from search engines” setting.

3. Publish Your Page!

   • Change the status from Draft to Published.
   • Click Save to confirm changes.

Step 6: Test & Share Your Landing Page

Before sharing your page, make sure it works correctly:

✅ Preview the page to check design and form functionality.
✅ Test the form by submitting your own details and confirming the thank-you page appears.
✅ Copy the landing page URL and use it in emails, social media, or website buttons to drive traffic.

Final Thoughts

And that’s it!  You’ve successfully built a custom opt-in landing page in Kajabi. This page will help you capture leads, deliver freebies, and grow your audience—without any tech overwhelm.

Need more in-depth Kajabi training? Check out my Done with You Support here, where I help you keep momentum via live strategy and implementation sessions, offer Q&A support and share exclusive step-by-step tutorials to help you master your online business setup!